INSPIRED BY CUSTOMERS_DRIVEN BY DATA
Unlock Growth for your business and your customers
Combining strategy, data & technology to deliver radical clarity that helps businesses understand their customers & unlock growth.
Trusted by these great brands
Most businesses are drowning in data. We help you turn yours into growth.
Eighty20 is an award-winning customer strategy, data and technology business founded and led by actuaries. For 25 years, we have helped businesses turn data into growth by combining strategy consulting, market research, advanced analytics, technology services and programme execution under one roof.
Backed by our suite of data and software products, we help clients turn insight into action, building profitable brands that customers love. Trusted by leading brands around the world, we support everything from proposition development and segmentation to loyalty, campaigning and AI.
Our proprietary South African data covers all 46 million adults and $250 billion in annual income.
One partner, end to end, from insight to implementation.
Three things we help our clients do, every time
01
Understand
Understand who your customers are, what they look like, and how they behave.
02
Identify
Identify the opportunities, both with your existing customers and with the ‘not yet’ customers.
03
Execute
Execute quickly on strategies that drive sustainable growth.
Strategy & Execution Services
Six service offerings combining strategy, analytics, research and technology, partnering with leading brands to deliver measurable, customer-led growth.
Growth
Strategy
Data-driven strategy frameworks helping clients find customer-led growth in constrained markets, including CVP design, financial modelling and opportunity sizing.
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Customer
Engagement
Acquire, grow and retain customers via campaign optimisation, hyper-personalisation, journey design and integrated execution at scale.
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Loyalty Strategy, Design & Execution
Award-winning loyalty providers across strategy, analytics, technology, managed services and the full loyalty lifecycle.
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Research
Primary research, market understanding, segmentation, customer analytics, BI and Voice of Customer for sharper decisions.
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Data Science
Become data-led through data strategy, technology build, machine learning, GenAI and productionised ML platforms using in-house propriety technologies and leading hyperscalers.
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Programme Management &
Execution
Turn ambitious plans into measurable outcomes through governance, cross-functional delivery and operational managed services.
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Data Intelligence
Proprietary data products to augment your analytics, drive business performance and enable data-led decisions across C-suite use cases.
Eighty20 National Segmentation
Segment your customers and build demographic, attitudinal and behavioural profiles against the entire SA adult population using 1,000+ variables and 1,440 micro-segments.
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Suburb Profiler
Using official delineated polygons, customer profiling at a geospatial level is used to identify areas for growth, network optimisation, granular market share analyses and catchment analysis. Made available as data files or via Power BI front-end.
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Data Portal
Access public and private datasets covering demographics, market research, brand attitudes, financial habits, media behaviour through our self-help portal. Easy pivoting and exporting capabilities enables quick answers to burning questions.
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Credit Portal
Aggregated credit-bureau data covering 20M+ credit-active SA consumers across all major credit categories. Updated quarterly, this portal includes easy pivoting and exporting capabilities of up-to-date views on the consumer credit landscape.
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Technology Solutions
Proprietary tools that operationalise our services at scale. Used to enable our strategy and data intelligence services and are available as standalone products for clients.
EngageIQ
End-to-end ML-driven hyper-personalisation: campaign management, decisioning and real-time execution.
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Loyalty Management System
Lightweight, fast-to-deploy LMS for clients who need a loyalty programme without enterprise cost or complexity.
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Machine Learning
Platform
AWS-native end-to-end ML lifecycle: ingest, feature store, train, register, deploy, monitor.
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Radar
Single view of marketing performance, ROMI tracking and brand & reputation monitoring.
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Agentic Solutions
Our Agentic Solutions streamline high-volume workflows so your team can stop manually processing data and focus on critical judgment and exceptions.
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Latest Insights
From Fees to Interest: How Banks Are Changing the Savings Conversation
If you’ve been paying attention to financial institution adverts recently, you may have noticed that instead of competing on fees, rewards…
The numbers behind South Africa’s migration patterns
Listen to the Kaya Biz interview here: Kaya Biz, 30 Jun Migration Reality Check: The Data Reshaping South African Business South Africa is being…
Young Consumers Face Mounting Credit Stress in South Africa
As South Africa commemorates Youth Day in June, the spotlight turns to a generation entering adulthood under increasingly constrained economic…
The price of a patty: How much more expensive is a South African Burger in 2026?
South Africans love a good burger but the price of putting one on your plate has changed dramatically. With beef inflation running at double digits…
Fact-a-Day
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Case Studies
Finding R5 billion of growth in a customer base the client already had
A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was…
External data that matched a credit bureau, and added 5 to 8 points of model lift
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand…
Six million personalised banking challenges a month, delivered through one app
A bank’s loyalty programme was building a new mobile app and wanted every member to open it to a personalised set of fortnightly challenges. That…
Testimonials
Eighty20 are invaluable strategy and technology partners. They helped combine strong strategic thinking and creativity with robust data analytics and financial modelling.
Group Loyalty Managing Executive, Vodacom
Eighty20 is a data science and technology business you’d definitely want in your team and have been a trusted partner of Clicks and ClubCard for many years.
Customer Marketing Executive, Clicks
Their detailed analysis and consistent quality of work has been invaluable to our market and benchmarking work.
Head of Market Intelligence, Santam
Eighty20 has been instrumental in simplifying big data the organisation uses to drive sales
and market targeting.
Divisional Executive, Liberty
Their team’s expertise, professionalism and collaborative approach has made them a trusted partner.
Loyalty and Payments Lead, Astron Energy
Eighty20 is a data science and technology business you’d definitely want in your team and have been a trusted partner of Clicks and ClubCard for many years.
Customer Marketing Executive, Clicks
Their solutions are an invaluable and ongoing input in our marketing strategies.
CMO, Takealot
Eighty20 pulls together data from various sources to provide meaningful management information and key insights for strategic planning.
Business Strategy Executive, Pioneer Foods
Several ML models have been operationalised with measurable value, including significant improvements in conversion rates.
Senior Executive, Data Insights, Assupol
Their technical expertise combined with an agile, pragmatic and solution-oriented approach enabled us to deliver significant value back into the organisation within a short period of time.
Head of Data Science, HomeChoice
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Affiliates & Awards
Celebrating our industry awards and the trusted partners we work with
