Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or...
Use Best-in-Class Income Estimates for your Customers
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Resources
Data Intelligence
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool...
Put your business on the map
Drive location-based growth The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create...
External data that matched a credit bureau, and added 5 to 8 points of model lift
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand...
