Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed This...
Secondary Data Skills – half day course
read more...
Resources
Data Science
Use Best-in-Class Income Estimates for your Customers
Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or...
Research-driven loyalty strategies that deliver growth
In a competitive market where customer acquisition costs continue to climb, loyalty has become a useful business asset. Yet building genuine loyalty...
South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies. On one...
Beyond the numbers: What updated population data reveals about our changing nation
Read the Media Online article here: Beyond the numbers – The Media Online South Africa’s demographic landscape is evolving rapidly,...
World Cheese Day: Using secondary data to understand niche markets
Read the Retail Brief Africa article here: World Cheese Day: South Africans embrace cheese with growing passion and variety March...
Fast food outperforms sit down restaurants
More South Africans grab a takeaway and prefer casual dining in Do you feel your prepared food, grocery, restaurant, and food delivery behaviours...
Census 2022
The 2022 South African Census is the fourth census since our democracy in 1994. While the results were handed to President Cyril Ramaphosa recently,...
Retail sales continue to decline with fashion the only silver lining
Read Daily Maverick’s article here: Retailers feel pinch – consumers buy less, seek deals and loyalty programmes (dailymaverick.co.za)...
The women of South Africa
Leading up to Mother’s Day on Sunday May 14th, we are highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool...
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information...
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to...
Eighty20 National Segmentation (ENS)
The Eighty20 National Segmentation (ENS), while protecting customer privacy and data protection, enables the most comprehensive view of South...
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:...
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
A marketer’s guide on how not to run away from big data
Eighty20 has partnered with MediaCom to bring you: A marketer’s guide on how not to run away from big data. Join us at this exclusive event...
Open Data Standards for Financial Inclusion
What role can big data play in helping regulators, policymakers, financial service providers, and researchers to assess inclusion, market conduct...
Track water consumption with the Eighty20 Water Tracker
Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map...
Research in Africa
Africa is an enormous and diverse continent. It is home to over one billion individuals who live in 54 countries. These countries range from...
Customer analytics and targeted communications
Steve Burnstone recently spoke at the Banking: Big Data & Analytics Conference 2015 in Johannesburg. Steve’s presentation focused on how...
Nigeria Consumer Segment Packs
This work forms part of a larger project for The Gates Foundation. The project aimed to explore key findings from the Nigeria Financial Inclusion...
Data Analytics – Building a Competitive Culture
How do you use data analytics to build a competitive culture? Steve Burnstone, Eighty20 CEO, shares his insight on this topic at the Mammoth BI 2014...
Soweto Housing Survey
Eighty20 conducted a survey of almost 200 households in Orlando West, Soweto, between March and April 2014. The survey explored housing investment...
The Budget Speech through a Data Lens: What it means for South Africans
Read the Main News article here: The Budget Speech through a Data Lens: What it means for South Africans Eighty20, South Africa’s leading...
Only 15% of South Africans have Medical Aid
Read the Personal Finance article here: Only 15% of South Africans can afford private medical aid Rising costs force consumers to downgrade Health...
Building better customer segmentations
Segmentations that combine internal and external data improve decision-making and drive growth South Africa’s consumer market is one of the most...
