Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or purchase history. The best ones go further, including financial capacity, so every offer lands with someone who has the...
If you’ve been paying attention to financial institution adverts recently, you may have noticed that instead of competing on fees, rewards programmes or credit products, banks are competing on something much less glamourous: savings rates. TymeBank leads the way with...
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