Finding R5 billion of growth in a customer base the client already had
A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was not using it. Four analytical steps later, it had a marketing roadmap against a quantified growth opportunity.
External data that matched a credit bureau, and added 5 to 8 points of model lift
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand new variables to model on, and a finding it did not expect.
Six million personalised banking challenges a month, delivered through one app
A bank’s loyalty programme was building a new mobile app and wanted every member to open it to a personalised set of fortnightly challenges. That meant a data platform, a decisioning engine, a high availability API and integrations with external vouchering vendors, all behind a single screen.
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was wrong for almost everyone individually.
From siloed data to one of South Africa’s most influential loyalty programmes
A big four bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos and nobody could say what behaviour change would actually be worth.
Analyst – Economics & Data Insights
We are looking for an experienced Analyst with approximately 3–5 years’ experience and a strong economics/commerce background to join our team.
Full Stack Developer
We’re looking for a Full Stack Developer who’s passionate about building elegant, scalable web applications and leading high-performing teams.
Consultant
We’re looking for a dynamic and experienced Consultant to join our team.
Use Best-in-Class Income Estimates for your Customers
Most businesses segment by demographics or purchase history. The best ones go further, including financial capacity, so every offer lands with someone who has the headroom to act on it. The Eighty20 Income Estimator enables this advanced targeting.
From Fees to Interest: How Banks Are Changing the Savings Conversation
If you’ve been paying attention to financial institution adverts recently, you may have noticed that instead of competing on fees, rewards programmes or credit products
